Bangkok Modern Trade Sampling Wave
Sequenced eighteen stores across five days with dual-promoter coverage on weekend peaks and single coverage on quieter weekdays.
All agreed stops completed within the campaign window without overtime travel.
Field routes
Routes that finished the week
A look at field marketing coordination we have shaped with brand and agency teams — sampling waves, territory rebuilds, briefing loops, and regional coverage maps.
Beverage Demo Route Rebuild
Rebuilt overlapping agency routes into clear territories with shared supervisor check-ins and a single day-sheet format.
Removed duplicate visits and filled two previously dark hero stores.
Personal Care Launch Briefing Loop
Ran activation briefings plus visit reporting templates so claim language and photo proof matched across three promoter teams.
Week-end brand summary used the same evidence set sales already expected.
Regional City Coverage Map
Mapped travel load and weekend staffing for two regional pilots before national rollout.
Headcount plan adjusted before contracts were locked.
Brief your next route cycle
Share your store list and campaign dates. We will recommend route coordination, deployment planning, or a briefing-plus-reporting loop.
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